The Principles---Practices---Performance---Profits of Successful Professional practices.
A CODE for a better, more fulfilling, rewarding, and profitable practice and life.
I trust that you will read, think about and apply these ideas with as much diligence and thought that I put into sharing these with you.
Is Professionalism Dead??
If you ever visit the Mayo Clinic in North Scottsdale, you’ll see banner written on the wall when you enter that suggests the time honored meaning of a True Professional:
“The only interest of the physician should be the
best interest of the patient.”
Wow!! Is this really true? Well if it really, really is, then why is all the talk and the rage that dentists respond to is “I need more new patients!”
I’m not for a moment suggesting the importance of new patients to any and every professional practice, but I am asking the question is that the primary focus of your practice? And if it is why is it?
What if…take a deep breath and think…what if (those of you who profess Judeo-Christian values)…what if, for just a day, for just a week, or maybe if you are so bold, a month…you turned your focus, you know the light, off yourself and your needs for making more money (isn’t that the goal of more new patients) and focused on doing the absolute best for each and every patient you served?
What would that look like? How would that feel? What do you think would happen? I’m not saying you would not be taking care of your costs, your overhead, practice and personal, but if you are a true professional, then I must remind you, that your actions and your goals speak louder than the words you speak. The same is true for me.
If your goal was to care for people…not in a religious sense but in a biologic sense, (read Stress without Distress by Hans Selye, MD.) if your prime goal was to do the best you could for every person you saw, for the sake of caring for people…I submit to you that your life and practice would change in a dimension that you never thought possible.
How do I know? Well, 33 years of working one-on-one with dentists of all shapes and sizes suggests again that success leaves clues. Those in pursuit of money never have enough, no matter how much they have. This group of ‘business men and women’, not ‘professional men and women’, are NOT HAPPY. They are NOT FULFILLED because you see, they can never be fulfilled. Fulfillment is a spiritual ‘quality of life thing’ not a material, how much money can I make and spend thing.
The marks of a professional are:
· Competence in a specialized body of knowledge and skill.
· An acknowledgement of specific duties and responsibilities toward the individuals it serves and toward society.
· The right to train, admit, discipline and dismiss its members for failure to sustain competence and observe the duties and responsibilities for the good of their patients or clients.
I ask you, is Professionalism dead in dentistry?
Love to have your response and thoughts, no matter what they are.
Dr. Michael Schuster
Schuster Center for Professional Development
Dentalmanagementcoach.com (My blog site where you will see this posted)
Pass this on to your friends and colleagues and ask them the same question.